Welcome!
Where I’m from
Eau Claire, Wisconsin USA
I am from the same city as Bon Iver. I actually photographed several of their shows for a local magazine in their early days.
Previously a photographer obsessed with long exposures and artificial light, the camera is where it all started for me. It was my first go at pushing the boundaries of technology that could produce beautiful results.
What I’m good at
Strategic execution.
I have over 10 years of experience crafting new products startups and elevating existing applications for big brands. I am an expert at working with product teams to grow products.
I’ve led product transformations at Eagleview, Verizon and adidas. My work has reached billions of users, generated hundreds of millions in revenue, and, a couple times, unlocked brand new market opportunities.
Why I do it
Technology fascinates me.
I love shaping the way we interact with technology. When done well, it empowers us to be more creative, more empathic, and will open up the most extraordinary opportunities of our time.
Roles and clips ↯
Experience
adidas
Senior Digital Product Designer
2024 - Present
Leading high-impact initiatives for Global e-commerce at adidas. While much of my work is under wraps, I can share that I’m building a design vision that brings our team together across leadership, product management, engineering and design.
Seekr
Senior Product Designer
2023 - 2024
Led design for our AI product suite, turning a proprietary GenAI model into customer value by working backward from capabilities to real user needs. Shipped two 0→1 products that earned company.
Shipped two AI products that lifted brand-safe podcast recommendations and accelerated planning to buying by 15%. This generated $10m in qualified pipeline.
Robotics
Senior Product Designer / Mobile Design Lead
2018 - 2022
Skyward was acquired by Verizon Robotics in 2019, and I was asked to lead our native mobile apps during an extrodinary time for our team. I was responsible for our iOS product and guiding a contractor team on Android. I earned my FAA Part 107 Pilot Certificate in order to research with pilots in the field. Our product increased customer lifetime revenue by 250% and positioned us as the first aviation management platform to offer an end-to-end solution earning partnerships with Disney, John Deere, and UPS.
Skyward
Product Designer
2018 -2019
One of my first initiatives was leading the comprehensive redesign of our mobile app, guiding the transition from React Native to a fully native iOS experience. Beyond managing the migration, I identified opportunities to improve performance, usability, and feature integration, ensuring a seamless connection with our web platform.
We used the reset as a springboard for lasting improvements, introducing design tokens and a foundational design system that would scale across platforms. Delivered on schedule, the redesign exceeded expectations, driving a 35% increase in user satisfaction and setting a new standard for our mobile experience.
Eagleview
UX Designer
2015 - 2017
At EagleView, an aerial photography company with a stronghold in roof measurement services, I found the perfect intersection of my photography background and product design. My first major challenge was high-stakes: designing a virtual claims inspection tool that would help insurance adjusters close hail damage claims remotely and win a competitive RFP with Allstate.
As the sole designer, I partnered closely with engineering and product leadership to build a plan centered on user needs, experimentation, and rapid iteration. Over six months, I designed two internal tools and a customer-facing web application that improved adjuster productivity by 55%. The results spoke for themselves: a multi-million-dollar Allstate contract win, a 2018 Data/Analytics Novarica Impact Award, and a new business model that expanded EagleView’s reach.
This project was more than a design success, it was my introduction to the business side of product design, showing me how the right experience can unlock growth.
Altsource
Product Designer
2017 - 2018
Altsource is a custom software agency serving clients like Consumer Cellular, Special Olympics and Goodwill. I was the lead designer for prospect accounts and Consumer Cellular.
I won contracts with four new clients by researching, ideating, and pitching high-fidelity prototypes that gave companies the insights to digitally transform their business. I enjoyed working in a wide variety of problem spaces like with a trucking, banks, and restaurants.
I spent the other half of my time with Consumer Cellular, our number one client. I paired with engineers and researchers to implement changes to update legacy software for web and mobile. I led improvements in the billing functionality and UI that improved user satisfaction scores by 28% and impacting over four million subscribers.
Education
University of Washington
Masters Certificate, User-Centered Design
University of Wisconsin - Eau Claire
Bachelor of Arts, Photography